Nothing excites me more than to get a call from someone needing a “snowboarding model” as that hardly requires a thought in order to say yes.  I’ve spent a lot of time on both sides of the camera lens.  It also helps knowing what the art director or design person might be looking for in an action photo. One of my specialties is being able to throw up a great deal of snow in order to get a “face shot” So in this Holiday Valley Winter 2013/2014 Resort Brochure, I had just blasted myself and was casually riding away.  I have to laugh at my wardrobe choice, as it was the only bright gear I had, red, white and blue. Use what works!

This cover shot received some acclaim because it’s the 1st time the resort has featured a snowboarder on the cover. Knuckle daggers consider this a huge victory! But I know through marketing, it’s just fun.